What Is A Sales Funnel and Who Need A Sales Funnel in 2022?

Income stream
4 min readDec 15, 2021


Have you ever wondered how businesses make consistent sales?

If you’ve ever tried to sell anything, then you will know how hard it can be. You might make a sale, but getting to the point where you can generate regular revenue is tough.

So how do they do it?

The key to making consistent sales is sales funnels.

A well-planned sales funnel is practically the backbone of every successful online business. It’s essential,

I will talk about everything sales funnel in this article: what is it, and who needs it.

For a sales funnel to work, you need the perfect platform to execute your strategies. With Cloud Funnels' powerful lead generation, marketing automation, and email marketing suite, you get everything you need to capture leads, nurture them, and convert them into paying customers.

Sign up today!

What Is A Sales Funnel

A sales funnel is the marketing term for the journey potential customers goes through on the way to purchase. There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company's sales model.

Stages of a sales funnel

Prospects will pass through four stages of the sales funnel, from when they first learn about your product or service until they purchase (or don’t purchase) your product or service. The four stages represent a prospect’s mindset, and each stage requires you to take a different approach with your messaging.

The four basic Sales Funnel stages are:

  • Awareness
  • Interest
  • Decision
  • Action


The first stage of the sales funnel is awareness. This is when a person first becomes aware of your product or service. They might develop this awareness from encountering your advertising, learning about your brand on social media, or hearing feedback from friends or family. Or, a prospect might have found out about your business by doing a Google search that brought up your company's website, seeing one of your ads, or reading your blog.

If the timing is right, the prospect might become a customer by clicking a link and buying your product. However, it is more likely that you will have to convince the prospect to visit your store or website, or contact you by phone or email, to engage with your business.


The second stage of the sales funnel is interest. At this point, the prospect has learned about your company, your brand, and your products or services, and they have decided to evaluate it based on their level of interest.

At this stage, you should publish great content that informs and educates the prospect but does not overtly sell to them. If you become too pushy or aggressive with your sales approach during this stage, you could turn off the prospect and compel them to leave. Your content should demonstrate your expertise and help the prospect make an informed decision.


The third stage of the sales funnel is the decision. Now, the customer is ready to buy and maybe considering several options before making the purchase. This is when they will be comparing pricing, packages, and other factors to find the best option for them.

At this stage, you should make your best offer. For example, you might provide free shipping, a discount code, or a bonus product when they place their order. The key is to make the offer irresistible so the prospect will want to move forward and choose your offer. Your content can compel the prospect to make a decision. Sales pages, webinars, or phone conversations could help turn the prospect into a customer.


The final stage of the sales funnel is in action. The prospect becomes a customer by purchasing your product or service (or they decide to leave without making a purchase). If the customer makes a purchase, they are now part of your company's ecosystem.

Although the sale is complete, the process never ends. Your goal is to focus on customer retention so the customer makes ongoing or future purchases. Your content should help to build customer loyalty. For example, thank the customer for the purchase, ask them to provide feedback, offer after-purchase support, invite them to sign up for your newsletter, or enroll them in a rewards program.

Who Needs A Sales Funnel

Everyone! Seriously, everyone.

But in all seriousness, everyone who is selling a product or a service online needs a proper sales funnel strategy.

Without mapping out a sales funnel strategy, your marketing efforts may not get you aware because your potential customers are unclear as to what the next steps are in the purchasing process.

You want to nurture your potential leads to the point where they realize they can’t live without buying your product or service.

Why do you need a sales funnel
Having a set sales funnel (or multiple sales funnels) allows you to not always be chasing the next sale, which is what we all want, right?

Mapping out a sales funnel will help you be consistent with your marketing and help you measure the progress you make in each phase. Measuring your progress is imperative because you can start to identify what phase people fall off at and start making adjustments.

Great sales funnels, build trust, and credibility over time by providing incredibly valuable content. Gaining their trust will give your potential customers even more incentive to buy from you.

You need a powerful sales funnel to grow your business online, not just any sales funnel but a powerful one, that is why I recommend a powerful sales funnel like Cloud funnels to grow, get more leads, and sales online.

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Income stream

Hey, I'm Ola Bisi, an entrepreneur, writer, dedicated to guiding you on how to achieve financial freedom online. I help business owners, entrepreneurs start and